On Wednesday 23rd, Mijas celebrated its traditional Tourist Day with an event organised by the Town Hall, through the Department of Tourism, in Plaza Virgen de la Peña in Mijas Pueblo. Flamenco, gastronomy and crafts came together in a celebration through which the municipality recognises the importance of those who choose Mijas as their destination.

The programme began at 12:00 with a flamenco show, followed, from 13:30, by free paella and sangria. The event also coincided with the traditional craft market held every Wednesday in the square. 

The councillor for Tourism, Francisco Jerez (Vox), highlighted the significance of this event for Mijas and its economy. “We are a predominantly tourist-oriented municipality on the Costa del Sol, and a very significant part of our economic and business fabric depends on this sector. That is why it is important to celebrate this day and thank our visitors for continuing to choose Mijas as their destination”, he said.

Jerez also emphasised that one of the main objectives of the Tourism Department is to extend tourism activity beyond the summer months. “The challenge lies particularly in the winter: we want our hotels, restaurants, taxis, shops and golf courses to remain active outside the peak season as well, because many jobs and a fundamental part of the municipality’s economy depend on this”, he explained.

Tourist Day has been part of Mijas’s tourism calendar for many years and is a day to recognise the visitors who come to the municipality each season. The celebration combines elements closely linked to local identity and the local tourism offering, such as flamenco, gastronomy and crafts.

The Tourism Department emphasises that it continues to work on promoting Mijas “as a destination capable of offering experiences all year round, capitalising on the diversity of its attractions and the unique character of a municipality that combines the coast, nature, culture, gastronomy, golf and one of the most recognisable white villages on the Costa del Sol”.

 

For his part, the councillor for Foreigners, Mario Bravo (PP), recalled that “Mijas’s progress would be inconceivable without the growth of tourism since the 1960s” and highlighted its impact on the economy and employment. “There are many of those tourists who one day decided to stay here with us”, he noted. As he explained, “there are already 40,000 people in Mijas who once arrived as tourists and now live among us”. 

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