The Department of Tourism has welcomed the hotel occupancy figures recorded during the recent Holy Week, when the municipality reached an average of 84.90%, according to data provided by the Costa del Sol Hotel Entrepreneurs Association (Aehcos). This places Mijas among the most sought-after destinations on the Costa del Sol, behind only Benalmádena, the Costa Oriental and Torremolinos. 

The councillor for Tourism, Francisco Jerez (Vox), explained that “these results have a direct impact on the local economy, with a positive effect on the hospitality sector, trade and the municipality’s wider economic fabric”. The councillor emphasised that behind these figures lies the hard work of the tourism sector, “which has managed to adapt, improve its offering and respond effectively in a scenario that presented difficulties in the preceding weeks and very negative forecasts, marked by problems with rail connectivity”.

 

In this regard, Jerez noted that favourable weather conditions and an increase in last-minute bookings helped to improve the initial forecasts, “allowing us to close Holy Week with very satisfactory occupancy levels despite these circumstances”. Thus, according to Aehcos, during Holy Week, average occupancy across the Costa del Sol reached 82.85%, slightly exceeding initial expectations; furthermore, compared to 2025, the figures have increased by 2.67 percentage points (from 80.18%). During the ‘key’ days (2 to 6 April), occupancy rose to 85.26%.

International tourism

Aehcos also highlighted the weight of international tourism (77.95%), which surpassed domestic tourism (22.05%). According to Jerez, international tourists “have been crucial in sustaining activity and reinforcing Mijas’s position as a competitive destination within Europe”. The councillor for Tourism insisted that “these figures are not a matter of chance, but the result of the constant work of professionals in the sector, who have demonstrated their ability to generate opportunities and boost the local economy”.

 

Finally, Jerez stressed the importance of continuing to strengthen the destination’s infrastructure, “particularly in terms of connectivity, to consolidate this positive trend and ensure that Mijas remains an economic and tourist driver throughout the year”.

Share it with this link: https://mijasint.com/?a=37706