The mayoress of Mijas, Ana Mata (PP), accompanied by the councillor for Festivities and Traditions, Silvia Marín (PP), unveiled on Thursday 9th of July the poster and programme for the upcoming La Cala Fair, which will take place from the 21st to the 26th of July. “This fair is presented as the summer event, where everyone who comes to enjoy our surroundings, but also to go for a stroll or spend days at the beach, can count on a programme of events to enjoy with their families”, emphasised the mayoress. On this occasion, the opening speech will take place on the first day of the fair at 21:00. Immediately afterwards, at around 22:30, the festivities will be officially inaugurated with the switching on of the fairground’s decorative lighting. “On that day, the focus will be on the children who want to visit the fairground and enjoy the rides, as it is Children’s Day”, explained Mata; in other words, the rides will be available at a reduced price, as the mayoress explained. The performance that evening will be by the group Mecamela, a tribute to Camela.

 

The highlight of Wednesday 22nd will be the tribute dinner for the elderly. “It’s an evening organised with great care by all the Town Hall departments, so that the elderly in this district can also enjoy the La Cala de Mijas Fair”, emphasised the mayoress. During the event, the Grandfather and Grandmother of the La Cala Fair will be presented with gifts. “They deserve it for everything they have done and continue to do for us”, added the councillor for Festivities. That evening, the concert will be performed by Mujeres por Sevillanas, featuring María de La Colina, Las Soles and Las Carlotas, starting at 23:30.

On the 23rd, children will once again take centre stage. On that day, the Children’s King and Queen will be drawn from among those who have registered in advance. At 21:30 there will be a children’s show by KPop Demon Hunters and at 23:00, the Playstar Party from the 80s and 90s.

 

Day Fair 

On Friday 24th of July, the Day Fair will be officially inaugurated at El Torreón in La Cala from 14:00. As well as a bar, there will be live music and a children’s play area from 15:00 to 19:00. That evening, from 22:30 at the Municipal Booth, the band Malamanera will perform, followed at midnight by Nancys Rubias.

On the 25th, the Day Fair will continue and, from 20:00, there will be a horse parade starting from El Chaparral School. “We’ll set off from Avenida El Limonar, heading towards the boulevard where we’ll make several stops at the shops supporting this initiative, and we’ll finish at the Peña Flamenca del Sur, where the riders will stay for a while”, explained Marín. The performances that evening will be by Las Rodes and Sergio Contreras. 

On the 26th, from 12:00, there will be a water fun party, and the Day Fair will continue with live music. At 23.00, Melody will take to the stage at the Municipal Booth, where admission will be free every night. “This programme is designed for audiences of all ages and aims to create a family-friendly, inclusive and safe atmosphere”, concluded the mayoress, who also wished to thank “the Festivities Department, as well as the Operational Services Department and all those staff members who make it possible for all residents of Mijas to enjoy the La Cala de Mijas Fair for a few days”. For her part, Silvia Marín wished to “thank local businesses for their collaboration and invite them to decorate their shopfronts, as there will be  a prize for the best one, as well as for the best courtyard or porch”, added the councillor for Festivities and Traditions. “We invite everyone to take part and enjoy the La Cala Fair from the 21st to the 26th of July”, concluded Marín.

 

The fair’s poster 

Furthermore, the event was attended by Claudia Mendo, Queen of the 2025 La Cala Fair, who is the star of this year’s fair poster, featuring an image taken from the Coastal Path and produced by Mijas Comunicación, something for which the mayoress wished to “thank them for their participation and creativity”. “I’m grateful for this opportunity because I’m so proud to be the face of my La Cala fair, so I’m absolutely delighted. I love the poster and I’m already really looking forward to the fair starting”, Claudia emphasised during the presentation. 

King and Queen contest

The Mijas Town Hall announced that registration for the Fair’s King and Queen Contest had opened on Monday 6th. Those interested may submit their applications until Friday 17th via the town hall’s register, at the La Cala and Las Lagunas branch offices, or via online registration.

Those eligible to enter this contest must be residents of Mijas and registered on the municipal roll, aged between 16 and 30. Furthermore, they must not have been chosen as winners in any category in previous editions, nor have they received an award in the most recent contest.

To complete the registration process, applicants must provide a photocopy of their ID Card (DNI). In the case of minors, the application must be accompanied by the relevant authorisation and the identification document of their legal representative.

The candidates’ parade and the coronation of the winners will take place on Tuesday 21st at the Municipal Booth, one of the main venues for the celebrations.

 

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