The Mijas Town Hall, through its Tourism Department, is taking part in a promotional roadshow across the Balkans organised in conjunction with Turismo Costa del Sol. The goal is to raise awareness of the destination in strategic Eastern European markets.
This initiative, which takes the form of a road trip, includes various stops in cities such as Belgrade, Zagreb and Ljubljana, where professional meetings are being held with travel agencies, tour operators and other stakeholders in the tourism sector.
- Grupo de agentes turísticos y responsables de este área participantes en la iniciativa. |
- Ayto. Mijas
The councillor for Tourism, Francisco Jerez (Vox), explained that “Mijas’s presence in this type of initiative is essential to continue diversifying the town’s source markets and to reduce reliance on traditional destinations”, emphasising the importance of opening up new avenues for growth for the municipality.
All-round destination
In this regard, Jerez noted that “we are projecting an image of Mijas as an all-round destination, capable of offering experiences all year round, with an offering that combines the coast, the inland, gastronomy and culture”, highlighting the municipality’s uniqueness within the Costa del Sol.
The councillor emphasised that these events allow for direct contact with industry professionals, which facilitates future collaborations and commercial agreements. “It is not just about promotion, but about building relationships that translate into actual visitors for our municipality”, he added.
- El roadtrip incluye reuniones de trabajo con agentes de la zona. |
- Ayto. Mijas
Coordination
He also wished to acknowledge the joint work with other participating organisations, highlighting that “coordination with the sector as a whole is key to destinations such as Mijas to continue gaining a foothold on the international stage”.
Finally, Jerez concluded that Mijas will continue to support these types of initiatives, “which allows us to be present where decisions are made and where the flow of tourists for the coming years is defined”, reaffirming the Tourism Department’s commitment to promoting the municipality abroad.
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