The councillor for Tourism in Mijas, Francisco Jerez (Vox), highlights the town’s Holy Week as one of the primary “levers for tourism attraction”. This comes at the start of a season marked, as the councillor noted, “by a slowdown in domestic demand and a decline in occupancy forecasts across the Costa del Sol”. “We are facing a Holy Week where, despite favourable weather forecasts, the destination is seeing how external factors, such as rail connectivity issues, are impacting visitor arrivals, particularly from the domestic market”, explained Jerez.

The head of Tourism also emphasised the importance of continuing to strengthen the local offering. “Mijas has the capacity to remain a competitive destination thanks to its diversity, its identity, and its ability to provide unique experiences. Our Holy Week is one of them; it combines tradition, culture and a privileged setting that sets us apart”, asserted Jerez.

Furthermore, the councillor expressed his gratitude for the efforts of the brotherhoods and confraternities, as well as the involvement of local residents and tourism professionals: “Thanks to all of them, Mijas offers a meticulously prepared and authentic Holy Week, capable of moving both those who experience it every year and those visiting us for the first time”.

 

Hotel occupancy 

According to data from the hotel sector, forecasts point to an occupancy rate in Mijas of around 79% during the central days of the holiday. This is in line with other destinations on the Costa del Sol, although below the levels recorded in previous years. “These figures reflect the need to continue advocating for investment and improvements in key infrastructure, because tourism does not sustain itself: it needs planning, connectivity and institutional support”, Jerez added.

In light of the hotel occupancy figures forecast for the coming days, the councillor for Tourism, Francisco Jerez, stated that “in Mijas we continue to work to position ourselves as an attractive destination throughout the year, focusing on quality, diversification and promotion in international markets, which are responding positively”. Finally, Jerez concluded by extending an open invitation to discover Mijas during this period, “here you will find tradition, hospitality and a destination prepared to offer a complete experience, regardless of any difficulties that may arise from external factors”. 

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