The Costa del Sol Hotel Entrepreneurs Association (Aehcos)  has released the occupancy data for the month of February in Mijas, which have exceeded initial forecasts to reach 65.18%. In this way, Mijas is one of the leading municipalities on the Costa del Sol, and with respect to the same month last year, the increase is 8.19%. With regard to the Average Gross Revenue per Guest (IBCA), this was 106.98 euros in February 2025, compared to 90.19 euros at the end of February 2024..

Since the beginning of this year, according to the Town Hall, the municipality “has registered very positive occupancy rates and higher than those of 2024”. In fact, in January the occupancy rate reached 50.98%, which translates into almost nine points more than in the same period last year. “We continue to register good occupancy figures, which is a sign of the strength of our tourism sector. This is the result of a well done job by all the agents involved”, said the mayoress, Ana Mata (PP). 

The Vice-President of Aehcos in Mijas, Juan Miguel Marcos, also agreed with this point and described the results as positive. “These are good figures that help to break the seasonality. The magnificent work of the hoteliers has produced these results and, moreover, the forecasts are good”, he explained. 

Tourist Offices

In February, the tourist offices in the municipality received a total of 9,370 visits, of which 2,54 were Spanish tourists, 1,190 British tourists, 1,066 tourists from Canada and 634 from Norway. So far this year, 14,637 people have requested some kind of information at the tourist offices, of which 28% were Spanish and 13% British.

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