This Tuesday, 4th of March, the ITB Berlin was inaugurated and Mijas had to be present after launching last January its new campaign at Fitur ‘Immerse yourself in Mijas’. The objective at this international tourism event is none other than to consolidate the German market, as pointed out by the councillor responsible for the area, Francisco Jérez (Vox), who said that this tourist "in Mijas has increased by 16% compared to previous years, with stays of between 5 and 8 days, and if there is an increase it is because the quality of the product is good".
Among the key factors for German tourism to choose our town, Jerez pointed mainly to the weather, but also highlighted others such as "the hotels, gastronomy, security and communications". The councillor for Tourism said that this first day was very intense due to the different meetings held by the Mijas delegation that traveled to the ITB, where they are conveying to operators and entrepreneurs in the sector the benefits and leadership of Mijas as one of the main tourist destinations on the Costa del Sol, highlighting the experience, authenticity and evocative character that is to visit our town.
- Mijas con el objetivo de consolidar al mercado alemán.
- Prensa Mijas.
The presence of Mijas at the ITB has a special relevance given the importance of the German tourist, which represents one of the main source markets for visitors. In fact, statistics from the various tourist offices in the municipality show that, throughout 2024, almost 9,000 people of German origin visited these information points.
It is worth remembering that the promotional spot of the Mijas Tourism Department, whose slogan is ‘Immerse yourself in Mijas’ has a cross-cutting and immersive character which, at first, seems to put the Mediterranean Sea at the centre of the campaign but which goes much further.
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