On Wednesday 22nd, Mijas was presented at Fitur under the slogan ‘Immerse yourself in Mijas’. The municipality presented its promotional campaign at midday, inviting people to visit the town from a different point of view. 

The Mijas Town Hall, through the Tourism Department, intends, with this promotion, to show that we are many things, that we have a wide offer in terms of culture, leisure, gastronomy, crafts, sun and beach and inland tourism, but it also intends to show the intangible, that is, to go beyond everything we already are and to let people know about the feelings that the municipality and its surroundings can evoke and that words cannot explain.

The name of the campaign says it all: ‘Immerse yourself in Mijas’ aims to highlight the importance of craftwork, delight us with the richness of the golf courses and immerse us in the secrets of its magnificent mountains, with the common thread of the Mediterranean Sea that surrounds it all. Visiting the municipality is an evocative and sensory experience, which speaks of character, a way of understanding life, hospitality, turning this journey into a unique collection of experiences and emotions. 

Fitur is one of the most important tourism fairs in the world, where professionals in the sector promote the main tourist destinations and learn about new products and trends. 

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