Once again this year, from 19th to 23rd January, Mijas will be at Fitur to present its promotional campaign to the various tour operators and travel agents from all over the world who attend this tourism showcase. The Mayor of the town, Josele González (PSOE), and the Councillor for Tourism, José Carlos Martín (Cs), have been in charge of detailing the offensive that Mijas will deploy at Fitur. "We will once again go to Madrid to promote our municipality, stressing its importance not only in the context of the province of Malaga and the Costa del Sol but also in Andalusia and Spain. Every year, Mijas proves to be a tourist reference not only as the third city of Malaga but also for its impact on the local economy, the region and the province," said the Councillor.

 

Hotel La Zambra
The hotel La Zambra, formerly the Byblos hotel, will be one of the pillars that Mijas Town Hall will take to the International Tourism Fair in Madrid. "It will be one of our future letters of introduction, a five-star luxury hotel that will mean a leap in quality from the point of view of the tourist offer that Mijas has, as well as a source of wealth and employment generation. It will mean putting quality tourism and excellence back on the international scene," stressed the Councillor for Tourism. Located in Mijas Golf and owned by the Hyatt chain, the establishment, which is currently remodelled, will have almost 200 rooms and is opening its doors at the end of June, creating more than 200 jobs. According to González, "Mijas needed a five-star hotel again, it had been a long time since we had a hotel of this category and, therefore, we are particularly excited; of course, and hand in hand with the owners and the chain that is going to operate this hotel to make it a success".
Mijas, Sol & Golf Brand, promoted by the Mijas Town Hall and the 14 golf courses in the town.

 

Mijas, Sol & Golf
The Mijas, Sol & Golf brand, which the Town Hall presented a few months ago in collaboration with the 14 golf courses in the municipality, will be another of the strong points of the promotional campaign which the Tourism Department will present at Fitur. "It is a brand that seeks to promote the golf sector, something fundamental to break the seasonality and generate wealth. It has been the public-private partnership that has driven this brand that arises from the consensus of all, and with the aim that Mijas is identified as a different destination within the golf sector," explained the Councillor for Tourism.
Easter, in Mijas, will be another of the strong points of the promotional strategy of the municipality in Madrid.

 

Traditions
Along with this, in the meetings with tour operators and travel agents, emphasis will also be placed on the traditions of our municipality, without forgetting other sectors such as sun and beach, handicrafts or gastronomy. Thus, for example, the unique character of the Holy Week in Mijas will be highlighted. For the Councillor, these promotional activities are essential for a tourist town like ours, especially in times of pandemics. "The importance of tourism means that we have to continue to make sure that visitors continue to come to our municipality; national tourism is one of the most important and, it has been the one that has made it possible to preserve the economic and employment levels of many businesses that depend on tourism in the last two years. Therefore, it means that our visit to Fitur this year is a must", stressed the Mayor. 
 

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