The Mijas Town Hall Tourism Department has received a grant to create an online platform to support the brand 'Mijas, sun and golf'. This investment in new technologies will boost the sector by giving it greater visibility, marketing its offer online and providing complementary information on all services. This was stated this Tuesday by the Councillor for Tourism, José Carlos Martín (Cs), who said that this grant "is related to the Golf Marketing Plan because after creating the brand, we wanted to have a platform to make visible all the golf courses, their characteristics and the marketing of their products.

 

The grant of 30,000 euros comes from the Junta de Andalucía, and will be invested entirely in the process of digitalisation and technological improvement of the golf sector in Mijas "such as virtual tours, landscaping with drones and aspects related to translation into different languages," added Martín.

Work on the creation of this website will begin in January. "We know that we have to carry out the administrative procedures, but we hope, that by this summer, we can have this platform up and running and that the tourists who come to visit us can access this virtual and technological environment that facilitates, even more, all the information and projection of the golf courses," concluded the Councillor.
 

Share it with this link: https://mijasint.com/?a=22852