The Mijas Town Hall gave a very positive assessment of the evolution of the tourism sector during 2025, a year in which “the municipality consolidated its position as a competitive destination, capable of maintaining high levels of activity throughout the year and generating sustained employment”.

The councillor for Tourism, Francisco Jerez (Vox), pointed out that the figures for 2025 “confirm the strength of Mijas as a destination and reflect the results of a strategy aimed at diversifying the offer, reducing seasonality and continuously improving the tourist experience”.

According to the assessment of the tourism sector in Mijas in 2025, the municipality currently has 10,277 tourist establishments and 70,589 beds, representing an increase of 11.4% in the number of establishments and 8.9% in beds compared to the previous year. These figures demonstrate the dynamism of the sector and the municipality’s ability to adapt to tourist demand.

Hotel occupancy

With regard to hotel occupancy, Mijas recorded an especially positive performance in 2025, even in months traditionally considered to have lower demand. The year started with an occupancy rate of 50.98% in January, exceeded 65% in February and maintained figures above 60% in March.

 

The trend strengthened in spring, with 82.90% in April, and reached one of its peaks in June, when occupancy stood at 92.48%. In addition, November recorded 72.07%, confirming greater stability in tourist activity throughout the year.

 

Jerez highlighted that “these figures show that Mijas is no longer dependent exclusively on the high season and is moving towards a more balanced tourism model, capable of attracting visitors throughout the year”.

In this regard, the vice-president of Aehcos Mijas, Juan Miguel Marcos, pointed out that “we have increased the total number of beds by 8.9%. Although it is true that most of these new beds are in tourist accommodation and represent almost 80% of the total beds in the municipality, Mijas is the municipality in the province with the highest proportion of private tourist accommodation”.

Employment

The positive impact of tourism is also reflected in employment. During 2025, the tourism sector in Mijas had an average of 7,190 employees affiliated with Social Security, representing growth of 3.15%, and 777 tourism businesses, an increase of 3.51%. The restaurant sector accounts for nearly 50% of tourism employment, followed by accommodation and leisure activities, highlighting the sector’s importance to the local economy.

 

Air connectivity 

The councillor for Tourism also stressed the importance of air connectivity for the destination. Malaga-Costa del Sol Airport closed 2025 with more than 13.2 million passengers, 7.2% more than the previous year, and forecasts for the first four months of 2026 point to additional 6.2% growth in seat capacity, reinforcing positive expectations for the start of next year. “The airport’s connectivity is excellent, we have increased the number of arrivals, especially from the United Kingdom, Germany and the Netherlands. In addition, we are very pleased to highlight the rise in other nationalities such as Americans and Canadians”, Marcos pointed out.

Jerez pointed out that “the strength of tourism in Mijas is the result of joint efforts between the sector, the local administration and a commitment to a diverse offer that combines sun and beach, nature, gastronomy, sport and culture”.

The councillor concluded by stating that “the challenge now is to continue consolidating this growth in an orderly manner while guaranteeing the quality of the destination, as well as reinforcing those aspects that will maintain Mijas’ competitiveness in an increasingly demanding tourism context”.

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