The Mijas Town Hall has completed its participation in the latest edition of Ecovidrio’s Green Flags Movement, with a massive response, according to the Town Hall. Of the 561 hospitality establishments surveyed, 95% recycle glass, making Mijas a benchmark in its commitment to recycling.
During July and August, 541,856 kilos of glass were collected in the municipality, which is 30,000 kilos more than in the same period in 2024 and almost 60,000 more than in 2023. This positive trend reflects the joint effort of hoteliers, residents and the administration to reinforce sustainability in Mijas.
The councillor for Street Cleaning, Eloy Belmonte (Vox), said in a press release that “we are very satisfied because the hospitality industry in Mijas has once again shown that our municipality is at the forefront of recycling. This joint effort by residents, businesses and the Town Hall consolidates Mijas as an example of sustainability on the Costa del Sol”.
The campaign featured an unprecedented deployment of advertising and awareness-raising materials throughout the municipality. Billboards, displays, bus shelters, and large-format screens were installed, alongside advertising on city buses. It was also promoted through the media, with television commercials, radio spots and and publications in both print and online press.
Belmonte stressed that “our aim was to get the recycling message across to every corner of Mijas, and we have achieved that”. The campaign image was extended to the taxi fleet, municipal and cleaning vehicles, as well as the various bus routes, making the initiative a shared action throughout the municipality. It was also present at major events, such as the La Cala Fair and the Mijas Unión Basket Summer League, and was shown at summer cinemas, reaching a diverse audience.
With all this, the Town Hall says, Mijas strengthens its chances of winning Ecovidrio’s Green Flag and reinforces its position as a municipality leading the way in environmental protection.
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